Davis McCain
Which brands are winning Black Friday in AI search? Our analysis of nearly 280,000 AI responses across four markets reveals how seasonal pages, clear offer details, and publisher coverage feature in this year’s recommendations, and where marketers can act before the event.
Multiple authors
Prompt Analysis shows how people ask AI about your keywords, grouped by intent and funnel stage, so you know which questions to track and write for.
Ali Vaghar
ChatGPT Business Hub reports website references, recorded clicks, and discovery topics. What to do this week, what the numbers measure, and where Profound picks up.
Josh Blyskal
ChatGPT Business Hub gives marketers first-party data on mentions and website clicks. We explain what those numbers actually measure, what they leave out, and how to use them alongside your existing AI search reporting.
Jackson Prettyman
Profound has been named a Major Player in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
Multiple authors
Muse Spark is now available in Profound. Learn what tracking it shows about your brand, and why it isn’t the same as tracking Muse.
Helen Martin
Store API keys in Secret Manager without exposing them, investigate bot traffic changes, and build dashboards by describing the report you need to your AI Marketer.
Allison Huang
Across 2,240 shopping answers from ChatGPT and Muse Spark, we found that personal context changes which products AI recommends, even when users haven’t stated an explicit product preference. Details about a user’s work, hobbies, and existing equipment also shape searches and recommendation explanations, highlighting why brands need clear information about product use cases and compatibility.
Layla Baradaran
On October 29, 400+ marketing leaders gathered at Raffles Singapore for Zero Click Singapore 2026. Here are the key takeaways from speakers at Singtel, Standard Chartered Bank, iQuanti, DHL Express, Unilever, L'Oréal, and Profound.
Layla Baradaran
On October 27, 450+ marketing leaders gathered at Jones Bay Wharf for Zero Click Sydney 2026. Here are the key takeaways from speakers at Rippling, Reddit, Virgin Australia, Atlassian, TBWA, ahm Health Insurance, Princess Polly, and Profound.
Layla Baradaran
Over 1,000 marketing leaders gathered at Magazine London for Zero Click 2026. Here are the key takeaways from each session, from De Beers and Nestlé to Anthropic and Bank of Ireland.
Multiple authors
Search Visibility brings Moz data into Pages alongside AI Visibility, so your AI Marketer can spot gaps between rankings and citations and draft fixes to test.
Layla Baradaran
Profound ranks No. 17 on LinkedIn’s Top Startups 2026 U.S. list, recognizing our growth and the team building the AI platform for marketing.
Jack Traina and Garrett Gomez
Building an Agent in Profound is now a conversation. Describe the job to your AI Marketer, give it the tools it needs, and it figures out the rest. Agents run on schedules or triggers, show their reasoning on every run, and keep you in control of what gets sent or published.
Josh Blyskal
We tracked ChatGPT’s missing UTM tags from October 8 through their return on October 16. Here’s what changed, when tracking recovered, and what it means for your traffic reports.
Davis McCain
We analyzed 28,440 answers to understand what changed between Sonnet 5 and Sonnet 5.5. The newer model asks for context nearly five times as often and more frequently searches for current-year information. For marketers, the findings underline the value of keeping content current and explaining how a product fits specific customer needs.
Helen Martin and Meera Parat
Dynamic Bot Rendering detects when AI bots visit your site and automatically serves them a fully rendered version of your pages, while leaving the human experience completely untouched.
Jack Traina
The redesigned Projects feature gives your team and your AI Marketer a shared workspace for your biggest marketing initiatives. Each Project holds a common goal, shared context, and every related chat. Aim analyzes your Profound data to proactively suggest what to work on next, so you can cut through the noise and act on the signals that matter.
Allison Huang
Personal agents like Muse and Instinct can search for products, compare them against each other, and make purchasing decisions on behalf of users. We examine how they work, trace Muse’s shopping process through 50 test prompts, and explore early signals of its website activity. For marketers, visibility depends on product catalogs, accessible websites, and clear information about who each product is for.
Davis McCain
We tracked 883,000 pages across seven AI search engines and found that the median page loses half its citation share within 11 days of peaking. Our research reveals how citation lifecycles differ by engine, why some pages sustain visibility longer than others, and what this means for marketers working to keep their brands visible in AI search.
Joey Adelman and Matthew Huo
For every cited URL, Profound tracks week over week citation counts to show the full lifetime of a citation.
Macklan Badger and Jackson Prettyman
Your AI Marketer can now generate images.
Ryan Van
Profound has been named in Gartner's 2026 Coolest Vendor Innovations in CRM, alongside companies like Canva, Decagon, dx0, and Twenty. The recognition reflects a shift in what marketers now expect from their tools: not just insight, but a closed loop from insight to action to measured outcome. Here's what that means for Profound and what it signals about where AI for marketers is heading.
Gaby Gayles and Helen Martin
We redesigned Answer Engine Insights to give you streamlined views, customizable tables, and insights in fewer clicks. And now, your AI Marketer is right there alongside you, helping you get from insight to action as fast as possible.
James Cadwallader
Profound has raised $180M to build the AI platform for marketing. CEO James Cadwallader writes why AI is creating more work for marketers, and how AI Marketer brings company context and agents together to help teams do it.
Garrett Gomez and Shira Amit
Command Center in Profound gives marketing leaders a single view of how their team uses marketing Agents, the hours that work returns, and how adoption compares to peers.
Helen Martin and Jack Traina
Introducing Sheets Templates in Profound, a starting point for the most common ways teams put Sheets to work.
Allison Huang
Answer Engines give different recommendations to different people, even when the underlying question stays the same. Our analysis of 71,147 responses reveals how income, age, gender, and occupation shape brand mentions, citations, and search behavior. Marketers should track AI visibility by audience, not just by platform.
Ryan Van
Profound has been named in Forrester's Answer Engine Optimization Technologies Landscape, Q3 2026. Here's why it matters.
Kyle Poyar and Nikolas Laskaris
New research with Kyle Poyar (Founder & CEO of Growth Unhinged) to reveal how well AI agents understand pricing and how to influence them.
Allen Wu
Recorded as one of the largest changes to AI shopping, integrated feed retrieval has exploded by ~6.5x and overtaken web search retrieval for product recommendations in shopping mode after the release of ChatGPT 5.6.
Garrett Gomez and Aryan Chaudhary
Generic AI has generic suggestion and produces generic work. Context Manager in Profound is the layer where your business knowledge lives, gets structured, and gets applied, so your AI Marketer can suggest the most impactful, tailored work and deliver the highest quality outputs without manual intervention.
Ryan Van and Araceli Camet
Profound Agents can now List, Search, Get, Create, and Update Content Fragments directly in Adobe Experience Manager, closing the loop between an insight and a published update.
Allison Huang
An observational study of 24,135 responses and agent traffic found that Claude and Claude Code behave like distinct Answer Engines. They search at different rates, mention different brands, and visit different types of webpages. The findings suggest marketers should optimize for each separately.
Justin Champion
The way people find information has evolved. This is a comprehensive resource you’re going to want to bookmark to stay up to speed on proper AI Search, Answer Engine Optimization, and the agentic web terminology. How to read this glossary. Terms are grouped into 15 sections so you can learn the subject in order, and indexed A–Z at the bottom so you can easily find what you’re looking for.
Matthew Huo and Joey Adelman
See cited YouTube URLs with structured details: Channel, Video, and Video Category.
Lucas Kopinski
We analyzed 158,000 AI claims validated by FactCheck to uncover what drives inaccuracy across models, sources, and topics.
Davis McCain
Is ChatGPT a place where people create, learn, or buy? We classified 7.5 million conversations over a full year to find out, and increasingly, the answer is buy. Commercial intent grew from 13.9% to 19.2% of conversations, users are starting 41% more commercial conversations than a year ago, and at ChatGPT's current scale that adds up to an estimated 28 billion buying conversations a year. The catch for brands: the shift is wildly uneven, with a 10x spread in commercial intent between the top industries and the bottom.
Jasman Singh
This is an observational analysis on approximately ~12 billion AI citations. The study works to understand how answer engine citation preferences differ by industry and model across 29 industries and 8 LLMs.
Allen Wu
For the first time, we piece together how ChatGPT shopping works behind the user experience, piecing components together, from user query to product search to card-offer relationship, to help merchants truly begin to understand how to approach AI shopping. Here's what over 200k shopping prompts revealed.
Nick Lafferty
Three Profound MCP workflows for marketers: compare competitor pages with live citation data, pull category reports, and build AI agents.
Helen Martin and Nitish Natarajan
FactCheck catches inaccurate claims about your brand. Now integrated with Noble's Mention Refresh, getting the source material corrected is easier than ever.
Matthew Huo and Achintya Ashok
Profound is now available as an official Anthropic connector.
Helen Martin and Josh Prunty
Not sure what to build next with your AI Search data? Brainstorm Mode guides you from a broad goal to a scoped, ready-to-run Agents.
Jennifer Zou
Every AI assistant has a daily and weekly rhythm. It just isn't the same rhythm on every platform, in every region, or for every user.
Davis McCain
Gemini, AI Overviews, and AI Mode share the same underlying infrastructure, but they don't behave like the same product. Across 15,155 brand configurations tracked daily in May 2026, brands saw a median 8-point visibility gap between their best and worst-performing Google model, driven not by how many brands each model mentions (they're nearly identical, 4.4 to 5.0 per response) but by which brands they choose to feature and which sources they cite to back them up. Gemini leans on editorial and reference sources like Reddit, YouTube, and Wikipedia, while AI Overviews and AI Mode cite far more heavily from social and UGC platforms, at roughly double Gemini's citation depth per run.
Multiple authors
Profound teamed up with Kevin Indig and Clickstream Solutions on one of the first behavioral studies of how real users actually make decisions inside ChatGPT, the product of more than 150 hours of research design, participant sessions, behavioral coding, transcript analysis, statistical work, and writing. Watching 56 people compare products across 221 real shopping tasks, the study uncovered a surprisingly strong link between how often a brand shows up in ChatGPT's answers and what people ultimately choose to buy. The findings reveal something most marketers haven't caught onto yet: the moment of decision has quietly moved somewhere their analytics can't see.
Multiple authors
AI engines make claims about your brand that aren't true. FactCheck measures what's accurate, what's wrong, and which sources are driving the errors.
Davis McCain
Google is increasingly keeping AI Mode users inside its own ecosystem, with google.com rising to the model’s second most-cited domain and Business Profiles and Product Knowledge Panels appearing directly in answers. This shift is most pronounced across local-intent industries and physical consumer products, where customers may see a Google-hosted card instead of visiting a brand’s website. For brands, accurate profile information, complete product data, and strong review management are becoming critical to winning visibility and preventing customers from switching to competitors.
Multiple authors
Introducing Pages in Profound, the unified view of your content's citations, bot activity, and page health.
Dylan Babbs
GPT-5.6 is OpenAI's newest flagship model family, introducing the Sol, Terra, and Luna tiers to support everything from frontier reasoning to high-throughput production workloads. Built for agentic workflows, coding, research, and enterprise knowledge work, GPT-5.6 delivers meaningful improvements in capability, reliability, and efficiency across a wide range of business use cases.
Davis McCain and Kate Underwood
Travel planning is moving away from the traditional search bar and into AI answer engines like ChatGPT. For the better part of two decades, a typical traveler would type a destination-focused keyword into Google, open a dozen tabs, and piece together a trip on their own. Now, they ask a question or have an ongoing conversation, letting the answer engine synthesize recommendations or even book a trip. This shift rewrites how searchers find travel brands. Visibility no longer comes from securing top-ranked blue links in traditional search. Instead, it results from earning mentions and citations in AI search. Increasingly, the brands that appear in AI search are the ones that win the trip.
Allen Wu and Kate Underwood
Christmas shopping has shifted away from the search bar. More shoppers are turning to AI answer engines to research products, compare options, and decide which gifts to buy. For retailers, a reframe is critical. Answer engines shortlist products and guide purchase decisions long before shoppers ever reach retail or ecommerce websites. This compresses the shopping funnel and makes traditional search insufficient as a primary customer acquisition channel. Instead, retailers need to ensure answer engines recommend them throughout the shopping journey. This requires understanding how shoppers use answer engines for Christmas gifting, how to earn mentions and citations in relevant AI responses, and how to maximize visibility across AI search. This report gives you that edge. It draws on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, illustrating how people use AI to shop for the holiday. It also provides actionable takeaways, revealing how to optimize e-commerce products before the 2026 season ramps up so you can win the AI shelf this Christmas.
Dylan Babbs
Grok 4.5 is SpaceXAI's newest flagship model, designed for agentic workflows, and knowledge work.
Jennifer Zou
Why we "only" run each prompt one time per day (and the statistics that show it’s plenty).
Nikolas Laskaris
Measuring downstream web browsing after AI brand mentions
Eleanor Hooker
Profound's Agent Template Marketplace has pre-built AI agent workflows for marketing, SEO, and AEO teams. Clone a template and go live in minutes.
Multiple authors
Projects turns your AEO data into a ranked list of opportunities, each broken into tasks with an agent ready to do the work. Less analyzing, more acting.
Multiple authors
Your brand is being misrepresented in AI search right now, and you probably don't know it. Nearly half of every AI response includes unsolicited comparisons, opinions, and recommendations the user never asked for. We analyzed 50,000 prompts across seven industries to understand why. Here's what we found, and what you can do about it.
Alireza Farhadi and Helen Martin
Profound's Prompt Research Report runs 1.5+ billion real user prompts through a proprietary ranking and clustering model so you can choose prompts based on data, not guesswork.
Allen Wu
The rise in importance of product feeds in ChatGPT Shopping. Are PDPs still prevalent when ChatGPT searches for product information? What does this mean for brands? Here's what over 1 million ChatGPT shopping offers revealed.
Nick Lafferty and Eleanor Hooker
The Marketing Engineer is the show for marketers who build. In each episode you will hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.
Matthew Huo and Jack Traina
You can now sort Agents and Sheets into folders, sub-folders, and favorites.
Helen Martin and Araceli Camet
Ask Profound questions and create Projects without ever leaving Slack.
Multiple authors
Connect CMS tools, project trackers, team communication, and more to Profound via MCP.
Helen Martin and Brandon Punturo
Introducing the Profound Index: the definitive leaderboard for AI Search.
Layla Baradaran
On June 11, 2026, over 1,000 marketing leaders gathered in New York for Zero Click New York, Profound's largest AI Marketing summit to date.On June 11, 2026, over 1,000 marketing leaders gathered in New York for Zero Click New York, Profound's largest AI Marketing summit to date. Speakers from brands including Coca-Cola, LinkedIn, Delta Air Lines, U.S. Bank, and CVS Health shared how they're approaching marketing strategy, team design, and measurement in the AI era. The summit also featured exclusive research on Claude's citation mechanics, ChatGPT's new ads business, and what the data says about the content AI actually trusts.
Dylan Babbs
Introducing support for Claude Fable in Profound
Multiple authors
Profound is where marketers that want to win in the AI era come to do their work. They run their visibility, sentiment, and accuracy analysis here. They build marketing Agents here. They surface opportunities, generate content, and act on insights here. So it only made sense that Documents lived here too.
Garrett Gomez and Siddharth Chandrappa
Tools for tracking sentiment in AI responses existed, but most stop at the surface. They tell you sentiment ticked up or down, maybe break it down by platform, and leave the hardest part to you: figuring out what's actually driving the shift and what to do about it. That's where AEO strategy stalls. We rebuilt Sentiment in Profound to fix that.
Multiple authors
Skills are reusable instruction sets you create once and apply anywhere you generate content in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself.
Nick Lafferty
Five recent studies are reshaping how marketing leaders should think about AI Search.
Multiple authors
Activate the right affiliate publications at scale with Profound and PartnerStack.
Multiple authors
Profound and Noble can now automate the placement of your brand into key third-party citations.
Helen Martin and Achintya Ashok
Profound's MCP now connects agents to a knowledge graph and 15 new capabilities built for how Marketing Engineers actually work. For retailers, a reframe is critical. Answer engines shortlist products and guide purchase decisions long before shoppers ever reach retail or ecommerce websites. This compresses the shopping funnel and makes traditional search insufficient as a primary customer acquisition channel. Instead, retailers need to ensure answer engines recommend them throughout the shopping journey. This requires understanding how shoppers use answer engines for Christmas gifting, how to earn mentions and citations in relevant AI responses, and how to maximize visibility across AI search. This report gives you that edge. It draws on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, illustrating how people use AI to shop for the holiday. It also provides actionable takeaways, revealing how to optimize e-commerce products before the 2026 season ramps up so you can win the AI shelf this Christmas.
Joey Adelman and Helen Martin
End-to-end recipes layered on top of our REST reference, taking you from "I want this number" to runnable code.
Brandon Punturo
On May 7, 2026, ChatGPT quietly shipped the largest single-day change in AI-driven brand traffic we've measured all year. OpenAI referrals to monitored brand sites roughly doubled overnight. ChatGPT started hyperlinking brand names directly to their homepages, turning every AI mention into a clickable referral.
Dylan Babbs
What we are shipping over the next few weeks and months is a much bigger swing than anything we have shipped to date. We are very excited about it internally, and we want to share how we’re thinking about the future externally with our customers.
Brandon Punturo and Eliza Kraule
Profound customers can now see exactly where their site and pages rank for AI citations against their peers in the Profound Agent Analytics Network.
Helen Martin and Manik Narang
Profound's two new Agent Analytics nodes, Bot Visits and Human Referrals, bring AI bot and Answer Engine referral data directly into Profound Agents.
Matthew Huo and Jack Traina
Share real-time Profound dashboards with anyone.
Garrett Gomez and Jack Traina
OpenAI shipped its self-serve ChatGPT Ads Manager, opening up the platform to any U.S. advertiser, dropping the previous $50K minimum spend floor, and introducing CPC bidding alongside the existing CPM model. We shipped four OpenAI Ads nodes for Profound Agents the same day so that marketers can use this data in agentic workflows.
Helen Martin and Siddartha Mishra
An Agent is only as good as the context it has to work with. Profound's Knowledge Bases give your Agents the brand voice, product details, and messaging guidelines they need to produce work that's distinctly yours. Now, you can integrate your knowledge base directly with Notion and Google Drive.
Matthew Huo and Jack Traina
Profound customers can now talk to their AI Search data.
Jennifer Zou
When a user types a question into an AI engine, the engine doesn't always search for exactly what was typed. It fans out. Profound tracked 10,000 prompts across ChatGPT, Copilot, and Perplexity over 14 days and found striking differences in search behavior.
Matthew Huo and Jack Traina
The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.
Davis McCain
Profound analyzed 3.25 billion citations across 7 models and 14 countries, and the data shows that query language is the dominant force reshaping social citation rates across AI models. Google AI Overviews and ChatGPT respond to non-English prompts in fundamentally different ways, with major implications for global brand visibility in AI search.
Garrett Gomez and Jack Traina
Users of Framer can now collapse that handoff from insight to content creation using Profound Agents. Profound Agents can now read from and write to your Framer CMS directly, so the content your Agent produces can be staged as live CMS items without anyone leaving the workflow.
Layla Baradaran
On April 8, 2026, more than 750 marketing leaders packed Pier 27 for Zero Click San Francisco, Profound's summit on marketing in the AI era. Across 13 sessions, speakers from OpenAI, LinkedIn, Figma, Webflow, Reddit, Expedia, iPullRank, Stripe, Parallel, and G2 shared how they're rethinking strategy, team structure, and measurement in a search landscape reshaped by AI agents.
Brandon Punturo
Walmart leads rank-1 buy links. Target leads total presence. The carousel reshuffles on every request. Here's what 22.5 million ChatGPT shopping offers actually revealed.
Jack Traina and Garrett Gomez
A familiar, spreadsheet-like interface where every row is its own Agent run, with its own context, so you can process hundreds of inputs in parallel. Multiply your marketing team's efforts with structured workflows that finish in minutes instead of weeks.
Rohan Jain and Helen Martin
Profound Agents now connect to Vercel v0, letting you generate and deploy landing pages, no code required, using your Profound AEO data as the foundation.
Matthew Huo and Jack Traina
Profound Agents now connect natively to Webflow, turning your CMS into an active endpoint for automation.
Helen Martin and Joey Loi
You can now build fully configurable, shareable views of your Profound data with Custom Dashboards.
Multiple authors
You can now pull your Google Search Console data directly into any Agent and combine it with Profound's answer engine data to power reporting, content creation, monitoring, and optimization. All without leaving the Profound platform.
Brandon Punturo
ChatGPT Shopping is driven far more by product category than by purchase intent language. In our analysis of 1.18 million prompts and a 7,500-prompt labeled sample, prompts naming shippable consumer goods were much more likely to trigger Shopping cards, while software, services, travel, and financial products almost never did. Adding 1–2 concrete constraints like price, features, or use case increased trigger probability, but only within product categories. The clearest rule was simple: if the prompt’s main noun is something you could buy on Amazon, Shopping is likely to appear. Using that logic, we built a classifier that reproduced ChatGPT’s Shopping behavior with about 95–97% accuracy.
Garrett Gomez and Jack Traina
Marketers can now pull prompt volume data directly into any Profound Agent to power content creation, competitive analysis, reporting, and monitoring workflows, all in one platform.
Matthew Huo and Jack Traina
With the Google Suite integration, Agents can send emails, create and retrieve documents, read and write spreadsheet data, and pull context from any deck.
Trevor Pyle and Eliott Lee
Today, Profound is announcing a partnership with Partnerize, one of the largest partnership automation platforms in the enterprise market.
Garrett Gomez and Jack Traina
Profound Agents can now generate presentations, documents, and webpages directly inside Gamma as part of any automated workflow. Instead of exporting data and rebuilding it in another tool, your Agent takes the output from upstream nodes and turns it into a finished, shareable asset in Gamma without any manual handoff.
Garrett Gomez and Jack Traina
We built Profound's new Google Search node to bring real-time Google SERP data directly into your Agents, so you can monitor, analyze, and act on search intelligence without ever leaving the platform.
Davis McCain and Brandon Punturo
In the last three months, LinkedIn has become one of the most authoritative sources shaping AI-driven discovery. Between November 2025 and February 2026, the platform surged from outside the top 20 to rank among the most‑cited sources on ChatGPT – and is now the #1 most‑cited domain for professional queries across all AI Search platforms. That’s powerful data for both companies and individuals looking to grow their influence.
Garrett Gomez and Ian Armstrong
If your store runs on Shopify, you've had no way to see if your webpages are getting cited in LLMs. Profound has partnered with Nostra to change that, and now brings full Agent Analytics capabilities to Shopify brands for the first time.
Brandon Punturo
79% of prompts never trigger shopping. Not rarely — never, across nine months of data. The ones that do are surprisingly sticky: 83% chance of triggering again the next day. But that persistence decays, and model updates can reset it overnight. We tracked 26 million prompts across 13,000 categories to map where shopping actually shows up, how consistently it fires, and what that means for brands building strategy around a surface that barely turns on.
Siddharth Chandrappa
Asset Hierarchies let you track your products, features, and other sub-assets individually, while still rolling their visibility into your overall brand performance. Get granular insights in the context of the bigger picture.
James Cadwallader and Dylan Babbs
Today, we’re announcing a $96M Series C at a $1B valuation, led by Lightspeed Venture Partners, alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga and South Park Commons.
Multiple authors
Our newest CMS integration node for Profound Agents brings native Contentful support to your AEO automation stack.
Brandon Punturo
We ran a controlled experiment to test whether serving Markdown to AI crawlers increases bot traffic. After 381 pages and 3 weeks of data, here's what we found.
Matthew Huo and Jack Traina
When marketing teams upload Knowledge Bases to Profound, Agents get a single source of truth for company-specific information. This means Agents can pull the right context on your brand every time they perform a marketing action on your behalf.
Nick Lafferty
Understand how your brand is perceived across AI search and get actionable tips to improve brand sentiment and AI search presence with Profound.
Brandon Punturo and Sartaj Rajpal
ChatGPT cites Reddit threads, YouTube channels, and LinkedIn profiles but ignores X/Twitter. Which social platforms matter for AI visibility?
Matthew Huo and Jack Traina
Adding a Slack node to a Profound Agent helps marketing teams stay aligned and automatically notifies you of any relevant updates from your Profound instance. For example, instead of manually checking for updates on your brand's visibility and sentiment in AI search on Profound's platform, you can build recurring alerts that show up where you work.
Garrett Gomez and Jack Traina
Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team. The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities.
Brandon Punturo
We analyzed 700K ChatGPT conversations with web citations from Q4 2025. The findings: Turn 1 captures most citations, Wikipedia is the default knowledge layer, and sources cluster by topic. What marketers need to know about the new citation economy.
Garrett Gomez and Jack Traina
With native integrations for WordPress, Sanity, and Slack, Profound Agents can now publish, update, and coordinate work that improve how customers find your brand, products, and services across AI Search.
Garrett Gomez and Jack Traina
We’ve introduced new Profound Data nodes inside Workflows, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows.
Multiple authors
New in Answer Engine Insights: enhanced citation categories that show where your AI visibility really comes from. Plus insights from 27 million citations across ChatGPT, Gemini, and Google AI Overviews.
Multiple authors
Brand Relevant Prompts shows exactly where Answer Engines cite your brand and competitors, so you can stop guessing which prompts matter and start closing visibility gaps.
Charles Zhou
On December 11th, OpenAI announced GPT-5.2, their most advanced frontier model to date. Starting today, Profound is tracking GPT-5.2 responses in ChatGPT across our entire product suite: Answer Engine Insights, Prompt Volumes, and Agent Analytics. All ChatGPT responses in your dashboards now reflect the new model.
Garrett Gomez and Jack Traina
Profound Workflows is a new automation layer for marketing teams that streamlines content operations for the AI search era. Audit, analyze, and optimize content at scale with automated processes, research-backed insights, and seamless workflows that reduce manual effort and accelerate growth.
Josh Blyskal
Here's a copy of my deck from Tech SEO Connect in Raleigh, NC on December 5th 2025.
Layla Baradaran and Ralfi Berk
This Black Friday and Cyber Monday, our Black Friday Index, built on 400 million real conversations, reveals which brands AI recommended most as shoppers turned to Answer Engines for the best deals.
Nick Lafferty and Trevor Pyle
Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.
Ian Armstrong
We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.
Ian Armstrong and Dylan Babbs
We’re thrilled to announce Profound's Agent Analytics now supports a Google Cloud Platform integration via Cloud CDN. This integration brings comprehensive AI observability to Google Cloud Platform's global content delivery network, enabling teams to track and understand how AI crawlers and agents interact with their GCP-hosted content.
Ben Grosse and Layla Baradaran
Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.
Trevor Pyle
Profound is introducing a new App Language Selector that allows all users to access the platform in more than 30 languages. This beta release marks a key step in expanding our global presence following Zero Click London and supports our commitment to building a multilingual, accessible experience for teams across Europe and beyond.
Layla Baradaran
Over 500 marketing leaders joined speakers from Reddit, Golin, Omnicom, Dentsu, and WPP Media to unpack how AI is reshaping commerce and search. Highlights included new data showing AI already drives $104 billion in commerce annually, earned media fuels 90% of AI visibility, and Reddit remains the most-cited domain across AI platforms.
Layla Baradaran
Profound's inaugural Zero Click NYC summit brought together over 300 leaders from Walmart, Amazon, Google, and more to tackle the biggest shift in search since the dawn of the internet.
Multiple authors
Learn how Answer Engines transform your prompts into the search queries that ultimately determine your visibility in AI-generated answers. This guide walks through Profound’s new Query Fanouts page step-by-step, helping AEO teams understand how prompts are interpreted, which queries matter most, and where the strongest optimization opportunities live.
Ralfi Berk
Profound has successfully completed an independent HIPAA compliance assessment, conducted by Sensiba LLP. Healthcare, pharmaceutical, and life sciences organizations can now leverage Answer Engine Optimization while maintaining full regulatory compliance.
Trevor Pyle
AI assistants have become the new front door to retail. Shopping Analysis reveals how products are discovered and recommended inside AI conversations, giving retailers visibility into in chat shopping
Joey Loi
Profound's Agency Growth plan empowers agencies of all sizes to grow their AEO practice.
Josh Blyskal and Sartaj Rajpal
Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.
Multiple authors
Profound Index is the first leaderboard for AI visibility, ranking brands based on how often they appear in answers from leading AI models.
Multiple authors
In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers. Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.
Josh Blyskal and Layla Baradaran
AI agents are replacing traditional browsing with task execution, making the click and the funnels built around it less relevant. Brands that optimize for machine users will be the ones chosen in this new era.
Dylan Babbs
When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.
Jack Traina and Siddharth Chandrappa
We’re introducing the Profound AEO Content Score, a new machine learning–powered metric that helps marketers understand how well their content is optimized for AI search results. Built from millions of top-cited pages across AI systems, the score measures your content’s likelihood of being referenced by AI search. It’s the foundation of our new Content Optimization V2, giving you real-time AEO insights, benchmarks, and clear recommendations to boost your visibility in AI-generated answers.
Gary Fishkin and Trevor Pyle
Profound’s new Agency Mode gives agencies the power to create and manage brand environments on demand, from fast pitch audits to full brand configurations, all within one platform. Scale smarter, manage clients effortlessly, and grow your client base with Profound.
James Cadwallader and Dylan Babbs
Today, Dylan and I are excited to share that Profound is opening its first UK office.
Joey Loi and Trevor Pyle
Profound has introduced new Starter and Growth plans to make Answer Engine Optimization (AEO) accessible to every organization. As AI-driven systems like ChatGPT, Perplexity, and Google AI Overviews redefine how consumers discover brands, these new plans lower the barrier to understanding and improving how answer engines perceive and represent your business.
Federico Minaya and Charles Zhou
Query AI visibility reports, bot analytics, and citation data directly from Claude Desktop and other AI tools. New MCP server, TypeScript SDK, and Python SDK make Profound's Agent Analytics instantly accessible in your workflow—no API wrestling required.
Multiple authors
Prompt Volumes now shows Conversation Intent for every keyword, revealing what customers are actually trying to accomplish.
Praneeth Alla
We're excited to announce the launch of our new product that solves a critical blind spot in AI optimization: Query Fanouts.
Gaby Gayles and Josh Prunty
You can now create multiple lists within Prompt Volumes to track keywords for your projects.
Dylan Babbs and Ian Armstrong
We’re excited to announce that Profound Agent Analytics now integrates with Akamai. This extends our AI observability to one of the world’s largest content delivery networks, giving teams precise visibility into how AI crawlers and bots engage with websites running on Akamai.
Multiple authors
Discover how Profound’s new Personas feature lets you see Answer Engine responses through your audience’s eyes. Segment visibility by role, industry, or motivation to get deeper, more actionable insights into the people who matter most.
Multiple authors
Prompt Volumes reveals what customers ask ChatGPT and other answer engines. 400M+ conversations, data updated weekly, views by region and demographics, and keyword hierarchies to spot trends.
Multiple authors
Conversation Explorer now includes demographic breakdowns across age, income, and gender.
Jack Traina and Lucas Romero Di Benedetto
Content Optimization now supports text paste and file uploads alongside URL analysis. Optimize drafts, documents, and unpublished content for answer engines before they go live.
Layla Baradaran and Eliott Lee
Announcing the Profound x G2 Partnership
Multiple authors
Discover Keyword Hierarchies, a new way to visualize how AI conversations branch into deeper intent,built on real-time search across hundreds of millions of keywords.
Jack Traina and Lucas Romero Di Benedetto
Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations. But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.
Multiple authors
We're excited to announce the launch of support for Claude, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Multiple authors
Earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions about their category, brand, and customers.
James Cadwallader and Dylan Babbs
The front door of the internet is changing for the first time in 25 years. ChatGPT now reaches over 700 million weekly users, and more than half of consumers begin their research with AI chatbots instead of Google’s blue links.
Charles Zhou
OpenAI just announced GPT-5, their smartest and most capable model yet. Profound is ready with immediate tracking support, helping brands understand their AI visibility from day one.
Charles Zhou
The recent Cloudflare-Perplexity dispute reveals a fundamental misunderstanding about the future of the web. As AI agents become the primary way users interact with online content, we need to rethink our approach to web infrastructure.
Josh Blyskal and Sartaj Rajpal
New research reveals ChatGPT's dramatic pivot from Bing to Google search results, fundamentally altering how we need to think about AI visibility and optimization.
Multiple authors
Earlier this year, we launched Prompt Volumes in the U.S., giving brands unprecedented visibility into what people are asking in Answer Engines like ChatGPT.
Jack Traina and Dylan Babbs
Less than two months ago, we launched Profound Actions to help marketers create data-driven content briefs. Since then, some of the biggest brands on the planet have used these briefs to improve their AI visibility in just a few weeks.
Ali Vaghar and Siddharth Chandrappa
At Profound, we launched Prompt Volumes to help brands see exactly what their customers are asking in LLMs like ChatGPT.
Dylan Babbs and Ian Armstrong
We're excited to announce a significant expansion of our Agent Analytics integrations, making it easier than ever for teams to gain visibility into how AI systems interact with their websites.
Multiple authors
We're thrilled to announce two powerful new tools in Prompt Volumes: Bulk Keyword Analysis and Keyword Research. These tools are built to help you uncover insights from real user prompts across AI platforms like ChatGPT. Understand trends, compare volumes, and export data effortlessly.
Federico Minaya and Praneeth Alla
We're excited to announce the launch of support for DeepSeek, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Praneeth Alla and Federico Minaya
We're excited to announce the launch of support for Meta AI, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Josh Blyskal and Sartaj Rajpal
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
Siddharth Chandrappa and Ali Vaghar
We combine millions of real user conversations in LLMs to make sure the prompts you track and select are based on what people are actually searching right now.
Dylan Babbs and Jack Traina
We're excited to announce the launch of Actions, a powerful new feature that enables you to automate and streamline your AI visibility workflows.
Praneeth Alla and Federico Minaya
We're excited to announce that Profound now supports Grok, marking a significant expansion of our platform's capabilities in tracking AI visibility across xAI's revolutionary search platform.
Josh Blyskal and Sartaj Rajpal
The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.
Nick Lafferty
Understanding the difference between Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and why they're essentially the same strategy.
Josh Blyskal and Sartaj Rajpal
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Dylan Babbs
We're thrilled to announce next‑aeo, a new NPM package from Profound designed for Next.js developers who care not just about SEO, but AEO (AI Engine Optimization). It builds a bridge between your app and today's answer‑driven LLMs.
Dylan Babbs
Today, we're excited to launch the Profound Agent Analytics integration on the Vercel Marketplace — a simple, one-click way to gain powerful insights into how AI systems interact with your site.
James Cadwallader and Dylan Babbs
Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.
Charles Zhou and Praneeth Alla
We're excited to announce that Profound now supports Google AI mode, marking a significant expansion of our platform's capabilities in tracking AI visibility across Google's evolving search experience.
Multiple authors
Today, we're thrilled to announce that Prompt Volumes is now generally available to Profound enterprise customers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.
Dylan Babbs
Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.
Nick Lafferty
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Josh Blyskal
Google is finally admitting that chat is the future of search. Bye-bye blue links, hello AI Mode.
Dylan Babbs
Today, we're excited to announce a new integration between Profound and Google Analytics.
Dylan Babbs
We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Josh Blyskal
On March 20, 2025, Anthropic released Web Search for Claude.ai, transforming it from a static LLM into an Answer Engine just like ChatGPT with Bing, Perplexity, or Google's AI Overviews. However, the critical insight is now clear: Claude leverages Brave Search as its primary search backend, confirmed by a statistically significant overlap of 86.7% (13 out of 15 total results) between Claude's cited results and Brave Browser's top non-sponsored results.
Dylan Babbs
We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.
Dylan Babbs
We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.
Charles Zhou
Explore Grok's innovative search mechanisms - Grok Websearch and Grok DeepSearch. Learn how these xAI technologies work together with Profound Agent Analytics to deliver precise, contextually relevant answers.
Josh Blyskal
Unlock the power of Agent Experience (AX) with our definitive AI-First Manifesto. Discover why savvy platforms are embracing AI agents (beyond chatbots) to streamline sign-ups, simplify workflows, and capture high-value leads. Stay ahead of the competition with actionable insights and expert strategies for an AI-driven future.
Charles Zhou
On January 23, 2025, OpenAI introduced Operator, a groundbreaking AI system that can control a web browser to perform tasks on behalf of users. This marks a significant evolution in how AI interacts with the web—moving from passive crawling to active browsing. While this advancement brings exciting possibilities, it also presents a fundamental challenge: How can websites understand and serve the actual user behind the AI agent?
Dylan Babbs
We're excited to announce the launch of Profound Agent Analytics, the world's first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.
Charles Zhou
In a stunning development that's reshaping the AI landscape, DeepSeek, a Chinese AI startup, has recently made waves with their open-source R1 model. Released in January 2025, DeepSeek R1 has garnered attention not just for matching OpenAI's capabilities at a fraction of the cost (90-95% less), but also for being the first to successfully integrate web search into a reasoning-focused language model.
Charles Zhou
On January 23 2025, OpenAI released Operator, marking a significant evolution in how AI interacts with the web. At Profound, we've conducted an extensive analysis of this new technology, leveraging our expertise in AI system behavior to uncover crucial insights for brands and businesses.
Charles Zhou
In December 2024, we conducted a comprehensive analysis of AI crawler behavior by processing millions of server requests across various high-traffic websites. Our findings fundamentally challenge conventional wisdom about web analytics and content optimization for AI systems. Here's our deep dive into the methodology, findings, and implications for web architecture.
Dylan Babbs
We're excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.
Dylan Babbs
Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.
James Cadwallader
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.
James Cadwallader
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.
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