Introducing support for Google AI Overviews in Profound

This marks a major step forward in helping brands track their AI visibility in one of the most widely used generative AI search experiences globally.

What are Google AI Overviews?

Google AI Overviews, initially introduced as Search Generative Experiences (SGE) in May 2023, have become a key component of Google’s strategy in generative AI. These AI-generated snippets appear alongside traditional search results, summarizing information from across the web in response to user queries.

Some notable facts about Google AI Overviews:

• 1 billion+ monthly users worldwide
• Rolled out in 100+ countries and territories, making it a global phenomenon
• Only 52% of sources referenced in AI Overviews rank in the top 10 results in traditional search engines

For brands, this means that SEO and AEO (Answer Engine Optimization) strategies are distinct and critical for maintaining visibility.

Why It Matters for Your Brand

As AI Overviews shape how users discover and interact with brands online, understanding your brand’s performance in these results is crucial. With Profound, you can:

• Track your visibility score compared to competitors
• Analyze sentiment and perception in the AI-generated responses where your brand appears
• Identify key sources referenced by Google AI Overviews
• Compare performance metrics across other AI answer engines like ChatGPT, Perplexity, and Microsoft CoPilot

Getting Started

For Fortune 500 brands, Profound makes it easy to monitor and improve your visibility in the AI-driven search landscape. Reach out to us today to explore the platform and start leveraging this powerful new feature.

We’re a small but nimble team dedicated to rapid iteration and development. Google AI Overviews is just one of many exciting updates we'vebeen working on. Check out our launch of the Conversation Explorer to see how we're helping brands understand what people are asking AI Answer Engines. Stay tuned as we continue shipping in 2025.