We’re excited to announce the launch of Profound Agent Analytics, the world’s first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.
As AI-driven services like ChatGPT, Perplexity, Microsoft Copilot, and Google AI Overviews continue to reshape content discovery, conventional web analytics can leave you blind to how your content is being indexed and referenced.
Agent Analytics closes this gap by giving you unprecedented insight into AI crawler activity and AI-generated referrals.
Why We Built Agent Analytics
Traditional analytics solutions (such as Google Analytics) depend heavily on client-side JavaScript and cookie-based tracking. That approach works well for human visitors but falls short for AI bots, which rarely execute JavaScript. As a result, you lose visibility into:
- Which AI crawlers visit your site
- How often they index or retrieve your content
- Which pages they favor
- Whether your AI-driven traffic is translating into human visitors
In the new world of AI-first content discovery, this creates a major blindspot in your analytics.
How it works
Server-Side Tracking
Instead of relying on client-side scripts that most bots ignore, we install a lightweight, server-side tracker. This mechanism logs incoming requests, identifies known AI user agents, and confirms their legitimacy by cross-checking IP addresses against provider-published ranges. We've created easy to use integrations with a wide range of hosting and deployment platforms, including Amazon Web Services, Azure, Vercel, and Cloudfare.
IP Range Verification
We verify bot identities against official IP ranges published by the AI crawlers. This ensures comprehensive and accurate detection of AI visits, filtering out any fraudulent logs from bad actors concealing their identity and posing as OpenAI or any other large players.
Categorizing Bot Visits
AI crawlers typically fall into two main categories:
- Indexing Bots: these crawl your site to add or update your pages in AI search indexes, often used for building or retraining large language models.
- On-Demand Retrieval Bots: when someone queries a chat-based AI system, it may fetch the latest content from your site in real time using retrieval-augmented generation (RAG).
Real-Time Log View
Our live log view surfaces every AI visit—indexing or on-demand—within seconds. You can watch as ChatGPT or Perplexity “pings” your site in direct response to user questions, giving you a clear, immediate window into how AI platforms actively source your content.
Understand Your AI Footprint
Which AI Platforms Are Indexing Your Site?
Agent Analytics tracks visits from leading AI search and chat platforms—including OpenAI, Anthropic, Perplexity, Meta, and more—to show you exactly where and how often your pages appear in AI-driven results.
Identify Top-Performing Pages
See which of your pages rank highest across AI engines. Are certain blog posts or guides consistently referenced in AI answers? By pinpointing your top-performing AI content, you can focus your optimization efforts where they matter most.
Technical Analysis & Optimization
Agent Analytics provides actionable recommendations to ensure your site is rendered in a bot-friendly manner. For example, we highlight any HTML or rendering issues that might hide important content from AI crawlers. Our guidance includes:
- Server-Side Rendering (SSR) best practices
- Minimizing reliance on JavaScript for critical content
- Optimizing metadata and structured data for AI retrieval
Submitting New Content to AI Search
If you’ve published new content that isn’t yet appearing in AI-generated results, Agent Analytics lets you submit URLs directly to select AI search indices for faster discovery. Rather than waiting for the next routine crawl, you can proactively ensure your latest material is visible to AI platforms.
Closing the Loop with Human Referrals
Agent Analytics doesn’t stop at bot traffic. We also track human visitors who arrive at your site after clicking embedded links in ChatGPT, Perplexity, or other platforms (either direct sources or links generated within the answer).
This closes the attribution loop—now you can track exactly how users go from an AI conversation or answer snippet to engaging with your website.
Get Started
As AI continues to reshape discovery, we’ll continue iterating our platform to provide best in class tools to ensure your site is optimized for the age of the generative internet.
to us today to get started with Agent Analytics today and take the first step toward a truly AI-ready website.
