Last Updated: August 26, 2024

At Profound, Inc. (“Profound”, “we”, “us”, or “our”), we are committed to protecting your personal information and your right to privacy. We want you to be fully informed about the information we collect, how it is used, shared, and protected, and the choices you have with it and explain the privacy and data practices at Profound.

This privacy policy (the “Policy”) applies to all information collected through our website located at tryprofound.com (the “Website”) and/or any related services, sales, marketing or events (we refer to all of these collectively in this Policy as the (collectively, "Services").

If there are any terms in this Policy that you do not agree with, you should immediately discontinue use of our Services. If you have any questions or concerns about our disclosed practices with regards to your personal information, please contact us at team@tryprofound.com.

Table of Contents

1. When We Collect Personal Information
2. Types of Personal Information We Collect
3. How We Use Collected Personal Information
4. How We May Share Personal Information
5. Your Rights and How to Exercise Them
6. Online Tracking Technologies and How to Opt Out
7. U.S. State-Specific Notice
8. UK & EEA Specific Notice
9. Security & Retention
10. Children’s Privacy
11. Links on our Services
12. Changes to This Policy
13. Contact Us

1. When We Collect Personal Information

We collect personal information when:

• You sign up for our Services.

• You visit or interact with our Services, including by uploading any company-specific information.

• You inquire about our Services, engage with our support team or otherwise communicate with us.

• You view or interact with our emails or other communications.

2. Types of Personal Information We Collect

We collect the following categories of personal information:

• Information you provide directly to us:

  • Information when you register for an account, including if we offer you the ability to sign in with third party account credentials (eg; Google).

  • Information from your interactions with our support team or inquiries into our Services, which may include providing us with your name, work or personal email, phone number, company name, position title, website, social media links, and time zone.

  • Our website offers you the ability to purchase our Services, including providing us with your credit card and billing information.

  • Any company data you upload to our Services, such as to identify search engine results or competitive intelligence.

• Information we automatically collect during your visit to our Website:

  • Services form entry content. We do not intentionally collect personal information from users who view content on the website or other Services. However, certain personal information may be provided through our Services which may be collected automatically through our systems.

  • Website metadata and analytics, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.

  • We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Services, to personalize your experience with our Services, and to measure the performance of our advertising and marketing efforts. Learn more about our cookie uses below.

• Information from third parties:

  • When you interact with our accounts on LinkedIn or potentially other third party services, we may collect certain information that you or the platform make available to us such as Website metadata analytics (above), your referral traffic to our Website, or custom website interactions.

  • We may also engage third parties to provide additional information about business professionals who are interested in our Services, engage with our website, or interact with us on social media.

Our Website and Services are designed for business professionals. We do not intentionally collect any personal information from minors under the age of 16. If you believe we have obtained personal information associated with children, please contact us at team@tryprofound.com and we will delete it.

3. How We Use Collected Personal Information

We use the personal information that you give and we collect for the following purposes:

• To provide our Services, including providing information for you to determine your AI search results and monitoring ongoing changes to brand-specific AI search representation.

• For customer support by responding to your issue reports, questions or feedback.

• To improve or troubleshoot any issues with our Services.

• To communicate with you, such as sending you email or SMS updates about new features, products, and services.

• To comply with our agreements or policies.

• For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.

• With your consent.

4. How We May Disclose Personal Information

We may disclose your information with your consent. We may also share your information with our corporate affiliates, as well as vendors or service providers who:

• Process credit card or other payments and enable subscription Services.

• Help us communicate with you.

• Manage and optimize our Website and Services.

• To measure website analytics, use of our applications, and to synchronize content with select third party websites or services such as AI systems.

In addition:

• We may disclose your personal information in order to:

  • Protect the legal rights of our company, our employees, our agents, and our affiliates;

  • Protect the safety and security of our customers or Website visitors;

  • Detect and protect against fraud;

  • Comply with law or legal process.

• We may disclose your personal information as part of a business transition.

  • We may also share your personal information with prospective purchasers exclusively to evaluate the proposed transaction; and

  • We may also share your personal information with another company that buys the assets or stock of Profound. That company may use and disclose personal information for purposes similar to those described in this Privacy Policy.

In addition, we may disclose de-identified, aggregate, or anonymous information about our Website visitors for any purpose.

5. Your Privacy Choices And How To Exercise Them

• Access the personal information we maintain about you.

• Delete the personal information we maintain about you, unless such information is necessary for compliance with our legal or regulatory obligations.

• Correct inaccurate personal information we maintain about you.

• Opt-Out of certain uses of your personal information. You can opt out of:

  • Email marketing: you may unsubscribe to our commercial email list by following the instructions provided in the email.

You can exercise these choices by contacting Profound at team@tryprofound.com.

6. Online Tracking Technologies and How To Opt Out

Like many companies, we use cookies, pixels, web beacons, and other tracking technologies to collect information about your browsing activities, your interactions with websites and apps, and potentially to serve tailored ads. There are a number of ways to opt out of having your online activity and device data collected through these Services, which we summarize below:

• Blocking Cookies In Your Browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

• Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info.

• With Each of Our Vendors Individually. The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:

Vendor or Partner / Privacy Policy / Opt-Out

Google Ads and Analytics / Google’s Privacy Policy

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

7. U.S. State-Specific Notice

Profound discloses the categories and types of personal information collected and disclosed in the sections above. Profound does not ‘sell’ or ‘share’ personal information, as defined by any U.S. state privacy law.

8. UK & EEA Specific Notice

The European Union and the United Kingdom (“UK”) have enacted comprehensive privacy laws including the General Data Protection Regulation (collectively, the “GDPR”). The GDPR affords residents of the UK and European Economic Area (“EEA”) certain privacy protections and rights. Please note that ChatGPT and similar technologies are banned in certain countries. If ChatGPT is banned in your country, do not use our Services.

Legal Basis:

We process personal data under the following legal basis.

Processing Activity / Legal Basis

Placement of cookies on our Website / Consent

Improving our Website and services / Legitimate Interest

Product, Marketing or Service-Related Communications / Legitimate Interest

Billing and Services Delivery / Necessary Pursuant to Contract

Controller/Processor Designation:

Under the GDPR, we are designated as a “Controller” for the collection and use of all information collected through this Website, except for any Training Data. For use of our customers’ personal data, including Training Data, we are designated as a ‘Processor.’ A list of our subprocessors is available to our enterprise customers on-demand.

Cross-Border Data Transfers:

We may transfer to, and store the data we collect about you, in countries other than the country in which the data was originally collected, including the United States, Canada or other destinations outside the EEA and the UK. Those countries may not have equivalent data protection laws as the country in which you provided the data. When we transfer your data to other countries, we will protect the data as described in this Privacy Policy and applicable supplemental product privacy policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA.

If you are located in the EEA, we will transfer your personal data to our processors in the United States through execution of the Standard Contractual Clauses adopted by the European Commission.

Additional Rights for UK or European Economic Area Residents:

For any data subjects who are customers or have interacted with Profound, please contact us at team@tryprofound.com to exercise your rights to Access, Modify, Delete, or Object to our use of your personal data.

If you believe one of our clients has uploaded your personal data as part of our Services, please contact that company as Profound does not have access or the capability to rectify data subject rights related to Client Data.

In addition to the rights granted above, if you are a UK or EEA resident, the GDPR grants you the right to lodge a complaint against us with your local data protection authority. You can find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

9. Security & Retention

We have implemented reasonable security measures designed to protect your personal information from unauthorized access and disclosure. It is important that you understand, however, that no website, Internet-connected device or online platform is completely secure. We cannot anticipate all potential misuse of your information, and as a result, cannot guarantee the security of any information you transmit to us.

We generally retain customer personal information for as long as necessary to provide our Services. We may also retain personal information if required by law, or for our legitimate interests, such as abuse detection and prevention, and defending ourselves from legal claims. Residual copies of personal data may be stored in backup systems for a limited period as a security measure to protect against data loss.

For more information, please email us at team@tryprofound.com.

10. Children’s Privacy

We do not intentionally collect any personal information from children under the age of 16. If you believe we have obtained personal information associated with children under the age of 16, please contact us at team@tryprofound.com

11. Links On Our Services

Our Services may contain links to other websites or services. We do not control what information you provide, or is collected by these third-party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

12. Changes To This Policy

We may revise this Policy from time to time. Review it occasionally so that you keep up-to-date on our most current practices. We will put the effective date of the latest version at the top of each Policy.

13. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact Profound by mail, telephone, or e-mail:

Profound, Inc.

36 Cooper Square, Floor 6

New York, NY 10003

team@tryprofound.com