This is a subset of data from our Conversation Explorer feature. To power Conversation Explorer, Profound licenses conversations from multiple, double-opt-in consumer panels of real answer engineer users. Data is anonymized, scrubbed of PII, and compliant with GDPR and CCPA. Scale is in the hundreds of millions of prompts per month from millions of active users. Our advanced probabilistic modeling analyzes this massive dataset- extrapolating frequency, intent, and sentiment across broader populations. This allows our clients unparalleled insights into AI-driven conversations, directly informing smarter and more targeted strategies.

Yes. Data is anonymized, aggregated, scrubbed of PII, and compliant with GDPR and CCPA. Panels are doubly opted-in and fully compliant with all modern privacy laws.

Profound runs millions of prompts per day across AI platforms like ChatGPT, Perplexity, Microsoft CoPilot, Google AI Overviews, Google AI Mode, Google Gemini, Grok, and Meta AI to analyze where and how your brand appears in responses, tracking citations, sentiment, ranking, and competitive presence.

Both. Profound starts with real prompts—tens of millions each month—from double-opt-in consumer panels of millions of active AI assistant users. All data is anonymized and scrubbed of personal information. To make the insights representative of the wider market, we apply statistical modeling that corrects for demographic and geographic biases. This means every trend is grounded in actual conversations, with volumes scaled to reflect the full population.

Conversation Explorer has coverage across the United States, Canada, Italy, Brazil, Germany, Australia, Spain, South Korea, France, and the United Kingdom.

New prompts are added on a rolling basis, with updates available weekly. So we will publish new data every week!