How Ramp Increased AI Brand Visibility 7x in Accounts Payable

Key Results

“

Identifying and analyzing LLM insights for AEO has been a key priority for the Ramp team. Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't fully capture.

By analyzing long-tail queries in LLMs, our SEO team has gained deeper, data-driven insights to complement traditional strategies—allowing us to run more targeted tests and stay ahead in AI-driven search.

”

Ashley Nguyen, SEO Strategist at Ramp

The Opportunity

Ramp saw what others missed: a blue ocean opportunity in AI-powered search: 5% of all queries are now answered by AI, and this number is growing rapidly. At the same time, 90% of B2B buyers use AI to research purchases.

Ramp noted one immediate strategic focus: their visibility in Accounts Payable was incredibly low, and they knew they could dominate this space with the right approach.

The Solution

Citation-Driven Content Strategy

Ramp leveraged Profound's Answer Engine Insights, noticing AI engines frequently cited content related to automation, AI, and software comparisons—content traditionally overlooked in organic search. Analysis revealed that 6% of Ramp's pre-existing citations came from such automation-related content.

Solve for the Full Query

To capitalize on this insight, Ramp created two tailored pages designed to specifically for pickup by AI Answer Engines—Accounts Payable Software for Small Businesses and Accounts Payable Software for Large Businesses along with similar comparison pages like Top 6 Accounts Payable Automation Software and AI in Accounts Payable, they've contributed significantly to Ramp's visibility growth.

The Results

Ramp's strategic approach quickly proved successful:

• 300+ Citations: The two targeted pages generated over 300 citations within one month, placing them among Ramp's top-cited content.
• 7x AI Visibility Improvement: Ramp's AI visibility surged from 3.2% to 22.2% within a month.
• Competitive Advantage: Ramp moved from 19th to 8th place among fintech brands in the Accounts Payable sector, surpassing 11 competitors and setting new benchmarks for AI-optimized content.

Profound's insights allowed Ramp to precisely understand what AI answer engines prioritize, enabling a rapid shift in content strategy. This immediate, measurable success demonstrated clear advantages over traditional SEO methods.

The Outcome

Ramp has now solidified its position as a thought leader within the Accounts Payable AI search landscape. The targeted content strategy not only increased citation rates and visibility but created lasting value that transcends traditional SEO metrics, positioning Ramp at the forefront of the emerging AI-driven search ecosystem.