Introducing Conversation Explorer: The First Tool to Reveal Search Volume in AI Answer Engines

How to get AI Search Volume insights:

• Log into Profound and click the ‘Conversation Explorer’ tab
• Begin by searching any topic relevant to your brand or product
• Access AI search volume estimates across popular engines like ChatGPT and Perplexity
• Discover AI-specific trending search terms
• Track your brand's AI visibility in key areas
• Build an AI Visibility strategy to increase

Why is it important to have AI Search Volume insights?

1. AI and Google Search patterns show little correlation. This means marketers cannot rely on Google Search data to understand AI search behavior – they need dedicated AI Conversation insights.

2. Users approach AI differently than Google. The most common brand-relevant topics in AI engines are very different from Google. Unsurprisingly, we see action words pop in AI like “research”, “find me” and “help me” as compared to Google, showing that users go to AI for synthesized information, not raw information (blue links).

3. AI conversations span the entire marketing funnel. We observed users moving seamlessly from awareness ("what is", “how to”), to consideration ("versus", “options”), and to conversion (brand names) all within single conversations.

4. AI search volume is scaling rapidly. Among the panel we studied, we saw the middle of a hockey stick - consistent month over month increases to already double digit percentage point growth. It’s no surprise that ChatGPT is already the 8th most visited website globally. And at this rate, we estimate AI search engines will have between ⅓ and ½ of the unique users of Google by the end of 2025.

Conversational AI is quickly becoming a new go-to source for where audiences are having their information needs met. So, the ability to see inside these real conversations is indispensable. Profound’s Conversation Explorer gives brands the data they need to understand which topics, questions, and perspectives are resonating within the dynamic environment of generative search. By tailoring their content strategy around these emerging conversational patterns, brands ensure they’re not only included in these platform’s retrieval-augmented generation pipelines, but also stay ahead of the curve by aligning messaging to meet audiences exactly where their curiosity takes them. We anticipate that this will be a valuable tool for the SEO/GEO toolbox for years to come.

— Michael King, Founder & CEO of iPullRank

How Profound built the Conversation Explorer

Profound uses bleeding edge technology and a huge proprietary dataset to build our predictive engine.

• Scale - we process billions of near real-time data signals to create the most comprehensive map of human-AI interactions available.
• Real-world Foundation - every insight is anchored in real data, eliminating guesswork of how people really interact with AI.
• Expert pre-processing - data is rigorously augmented and cleaned to uncover blind spots, ensuring balanced and comprehensive coverage of all AI conversations.
• Advanced Data Science & Modeling - training sophisticated predictive models that map all human-AI interactions with extreme precision and accuracy.

Conclusion

As AI reshapes search, understanding how often people are talking about your brand, products or industry will become critical marketers to stay visible.

1. Research how your audience really uses AI
2. Understand your performance in those areas
3. Optimize your content strategy to transform AI from an unknown variable into your brand's greatest advocate

This is only the start. As a closed beta release, Conversation Explorer marks the first milestone in transforming how brands navigate and optimize for AI search.

The Profound team is dedicated to continuous improvement, with big plans to enhance and expand Conversation Explorer exponentially in the months ahead.

Reach out if you are interested in trying Conversation Explorer today.