Nick Lafferty
The 2025 A‑List of Generative Engine Optimization (GEO) Experts
The practitioners actually shaping how brands win answers in ChatGPT, Perplexity, Gemini, and Google AI Overviews—plus our data‑driven process for picking them.
Guides
Answer Engine Optimization
James Cadwallader
What is Answer Engine Optimization (AEO)? Understanding AEO for the Future of Search
Answer Engine Optimization (AEO), is the process of ensuring that a brand, product, or service is accurately represented in AI-generated responses on platforms like ChatGPT, Perplexity, or Google's AI Overviews.
Nick Lafferty
How to get your product discovered by ChatGPT
OpenAI just shared the first clear guidance for how merchants and publishers can get their products included in ChatGPT’s new shopping experience. Here's what we know — and how to act on it.
Josh Blyskal
10-Step Framework for Generative Engine Optimization [2025 Guide]
A comprehensive 10-step guide to Generative Engine Optimization (GEO) for 2025, including benchmarks, metrics, and actionable strategies for brands to secure AI citations and maximize visibility in LLM-powered search.
Josh Blyskal
The Surprising Gap Between ChatGPT and Google: Why Traditional SEO Isn't Enough
If you think ChatGPT mirrors Google, think again. Profound conducted research which shows that ChatGPT only overlaps 12% with Google Traditional Search
Josh Blyskal
The Role and Functionality of llms.txt in LLM-Driven Web Interactions
Discover how llms.txt streamlines web content for LLMs, enabling fast, accurate AI responses and enhanced brand visibility in an AI-first world.
Josh Blyskal
OpenAI's Operator and the Dawn of Agent-Oriented SEO
OpenAI's Operator AI could transform SEO. Optimize sites for humans and AI agents with structured data, clean design, and API strategies. Future-proof your visibility.
Josh Blyskal
Winning in AI Visibility: A Marketer's Playbook for Answer Engine Optimization (AEO) in 2025
AI answer engines are quickly replacing search as humanity's primary source of truth. Here's how to make sure your brand is ready.