# tryprofound.com > Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world. ## Blog - [Blog - AI Search Optimization News and Updates](https://www.tryprofound.com/blog): Stay informed about the latest developments in AI Search Optimization. Read our blog for insights, strategies, and news about improving your brand's visibility in AI-powered search results. - [How AI Answer Engines Will Transform the Future](https://www.tryprofound.com/blog/how-ai-answer-engines-will-transform-the-future): AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself. - [OpenAI’s Operator: AI Agents and Your Brand](https://www.tryprofound.com/blog/open-ai-operator): On January 23 2025, OpenAI released Operator, marking a significant evolution in how AI interacts with the web. At Profound, we've conducted an extensive analysis of this new technology, leveraging our expertise in AI system behavior to uncover crucial insights for brands and businesses. - [Tracking DeepSeek R1: First Reasoning Model to Master Web Search](https://www.tryprofound.com/blog/deepseek-r1-model-to-master-web-search): In a stunning development that's reshaping the AI landscape, DeepSeek, a Chinese AI startup, has recently made waves with their open-source R1 model. Released in January 2025, DeepSeek R1 has garnered attention not just for matching OpenAI's capabilities at a fraction of the cost (90-95% less), but also for being the first to successfully integrate web search into a reasoning-focused language model. - [What We Discovered About AI Crawlers via Server Log Analysis](https://www.tryprofound.com/blog/beyond-javascript-ai-crawlers): In December 2024, we conducted a comprehensive analysis of AI crawler behavior by processing millions of server requests across various high-traffic websites. Our findings fundamentally challenge conventional wisdom about web analytics and content optimization for AI systems. Here's our deep dive into the methodology, findings, and implications for web architecture. - [Introducing Agent Analytics](https://www.tryprofound.com/blog/introducing-agent-analytics): We’re excited to announce the launch of Profound Agent Analytics, the world’s first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site. - [X-Forwarded-For for AI Agents](https://www.tryprofound.com/blog/x-forwarded-for-ai-agents): On January 23, 2025, OpenAI introduced Operator, a groundbreaking AI system that can control a web browser to perform tasks on behalf of users. This marks a significant evolution in how AI interacts with the web—moving from passive crawling to active browsing. While this advancement brings exciting possibilities, it also presents a fundamental challenge: How can websites understand and serve the actual user behind the AI agent? - [Agent Experience (AX): The AI-First Manifesto](https://www.tryprofound.com/blog/agent-experience-ax-the-ai-first-manifesto): Unlock the power of Agent Experience (AX) with our definitive AI-First Manifesto. Discover why savvy platforms are embracing AI agents (beyond chatbots) to streamline sign-ups, simplify workflows, and capture high-value leads. Stay ahead of the competition with actionable insights and expert strategies for an AI-driven future. - [Conversation Explorer: The First Tool to Reveal AI Search Volume](https://www.tryprofound.com/blog/introducing-conversation-explorer): Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search. - [Understanding Grok: A Comprehensive Guide to Grok Websearch, Grok DeepSearch](https://www.tryprofound.com/blog/understanding-grok-a-comprehensive-guide-to-grok-websearch-grok-deepsearch): Explore Grok's innovative search mechanisms - Grok Websearch and Grok DeepSearch. Learn how these xAI technologies work together with Profound Agent Analytics to deliver precise, contextually relevant answers. - [Seeing What Customers See: Direct AI Search Engine Monitoring vs. API Limitations](https://www.tryprofound.com/blog/seeing-what-customers-see-direct-ai-search-engine-monitoring-vs-api-limitations): Discover why RAG systems outperform API-only approaches for monitoring AI brand visibility. Learn how real-time retrieval provides deeper insights to protect your digital presence across large language models. - [Introducing Support for Google AI Overviews in Profound](https://www.tryprofound.com/blog/google-ai-overviews): We’re excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers. - [Goodbye blue links, AI Search has arrived](https://www.tryprofound.com/blog/ai-search-has-arrived): Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever. - [Profound closes $3.5 million seed round to pioneer AI Optimization](https://www.tryprofound.com/blog/profound-seed-round): We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons. ## Guides - [What is Answer Engine Optimization (AEO)? Understanding AEO for the Future of Search](https://www.tryprofound.com/guides/what-is-answer-engine-optimization): Answer Engine Optimization (AEO), is the process of ensuring that a brand, product, or service is accurately represented in AI-generated responses on platforms like ChatGPT, Perplexity, or Google's AI Overviews. - [The Surprising Gap Between ChatGPT and Google: Why Traditional SEO Isn't Enough](https://www.tryprofound.com/guides/the-surprising-gap-between-chatgpt-and-google): If you think ChatGPT mirrors Google, think again. Profound conducted research which shows that ChatGPT only overlaps 12% with Google Traditional Search - [OpenAI's Operator and the Dawn of Agent-Oriented SEO](https://www.tryprofound.com/guides/openai-operator-dawn-of-agent-oriented-seo): OpenAI's Operator AI could transform SEO. Optimize sites for humans and AI agents with structured data, clean design, and API strategies. Future-proof your visibility. - [The Role and Functionality of llms.txt in LLM-Driven Web Interactions](https://www.tryprofound.com/guides/what-is-llms-txt-guide): Discover how llms.txt streamlines web content for LLMs, enabling fast, accurate AI responses and enhanced brand visibility in an AI-first world. - [Winning in AI Visibility: A Marketer’s Playbook for Answer Engine Optimization (AEO) in 2025](https://www.tryprofound.com/guides/answer-engine-optimization-aeo-guide-for-marketers-2025): AI answer engines are quickly replacing search as humanity’s primary source of truth. Here’s how to make sure your brand is ready. - [Guides](https://www.tryprofound.com/guides): Explore in-depth guides on Answer Engine Optimization (AEO) and learn how to optimize your brand's presence in AI-generated responses. Our research-backed guides help you understand and adapt to the future of AI search. ## Features - [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights): Track your AI visibility, see where and how AI mentions your brand, and uncover insights to enhance your presence. - [Agent Analytics](https://www.tryprofound.com/features/agent-analytics): Understand how AI crawlers access and interpret your content, optimize for AI-driven search, and unlock new opportunities for visibility. - [Conversation Explorer - Profound](https://www.tryprofound.com/features/conversation-explorer): Profound's Conversation Explorer is the world's first tool to estimate AI search volume. Improve your brand visibility in AI platforms by targeting and appearing in consumer AI conversations relevant to your brand. ## Customers - [From Invisible to Top 5: How 1840 & Co. Achieved 11% AI Visibility in Remote Staffing](https://www.tryprofound.com/customers/1840-co-answer-engine-optimization-case-study): Discover how 1840 & Co. leaned into Answer Engine Optimization (AEO) with Profound to achieve 11% AI visibility and become a top 5 brand in remote staffing. - [Profound Customers](https://www.tryprofound.com/customers): See how Profound helps brands like yours ## Careers - [Careers at Profound - Join Our AI Visibility Revolution](https://www.tryprofound.com/careers): Join Profound in NYC to revolutionize AI visibility. We're hiring for engineering, data science, and marketing roles to build cutting-edge technology for AI search optimization. Work on AI interpretability, transform digital marketing, and shape the future of brand visibility in AI-powered search results. ## Login - [Login - Profound](https://www.tryprofound.com/login): Login to access your Profound account and manage your brand's visibility. ## Forgot Password - [Forgot password - Profound](https://www.tryprofound.com/forgot-password): Forgot password? Reset your password for your Profound account so you can continue to manage your brand's visibility. ## Privacy Policy - [Privacy Policy - Profound](https://www.tryprofound.com/privacy-policy): Our Privacy Policy describes how we handle your data and protect your privacy when you use our website and services. Get in touch at team@tryprofound.com